Planning to create a real estate website for your business? If yes, then it is crucial to find a skilled designer to do the work for you. This will ensure you get the most ROI out of your investment in a website for realtor.
The internet has made it easy for people like you to find real estate website designers and developers. A quick search online and you are presented with dozens or hundreds of options. In fact, it is easy to be spoilt for choices. However, you should not be so first in picking a designer or developer because not all of them are created the same. Some are more skilled and experienced than others and will bring the best out of what you envisioned. Others will only give you headaches or even make you spend more than you had initially planned for.
So, instead of picking an option and crossing your fingers with the hopes that you made the right choice, you may want to approach this process smartly. And what better way to do that than to analyze the skills of the website designer before making your choice? Here are some skills to look out for when choosing a designer to do your website for realtor.
You might assume that all designers have visual design knowledge, but that not usually the case. So, you want to ensure your prospect can create a site that looks and feels great. You can check out the grid systems, typography, color theory, and so on to get a feel of this.
User experience (UX)
This is how your users will feel (frustrated, calm, etc.) when they use your site. A good designer should approach his or her designs from a user-first point of view. This way, users can have an easy time navigating from one page to another. Find a designer who can establish the path that users take on platforms like yours, and create wireframes that will facilitate smooth flow.
Although web browser tools can work fine, you want a designer who uses the latest software and techniques to create your site. Tools like Adobe Photoshop, Sketch, and Illustrator are great examples of what your designer should be using.
Your real estate website won’t do much for you if your target audience can’t find it. This is why your designer needs to be aware of SEO and ways to optimize your site for search engines. From robot.txt to sitemap and every other detail, he or she needs to ensure that web crawlers can crawl your website and rank it on the SERPs.
A real estate website designer can make or break your realtor website. Finding the best one on the game is a sure way to enjoy the benefits that the platform can present.