As a realtor you understand the value of first impressions, good appearance and wide exposure to a target audience. This career is heavily dependent on the market and once you have finalized a sale then that client no longer needs your services. One of the biggest challenges as a realtor is to attract new clients due to the nature of the business. While word of mouth publicity is always an important marketing tool it is one that you have very little control over but the Internet can help you meet all the demands if you have a successful website.
Your online presence is the best calling card you have because in a majority of cases this is where a client will see and read about you first before ever meeting you. This is why you need to work with a quality web design company that not only has the technical knowledge to create the site but also understands your position as a realtor and the industry. This inside understanding ensures that they can put together a series of packages or custom-build a site that is geared towards your needs and those of your customers.
Real estate sites need to be user friendly, simple to maneuver, fast-performing and engaging both in appearance and functionality. This is what clients are looking for when they start searching for a viable resource that can help with their selling and/or buying needs. On the flip side, the real estate agent needs to be able to have the right tools such as lead and content management, blog access, analytics and SEO capability so that they can develop and manage their site and their business. This allows them to organize schedules, follow up on leads and manage their listings without being stuck in an office since they are primarily mobile for meetings and showings. The company you work with should also provide technical and web design support for questions, concerns and other issues that may come up.
Your job as a realtor is challenging enough so when you can use the best tools and resources available on the market then you have a competitive edge over others. The right web design for realtor can bring in the customers and give you an opportunity to show them what you can do to help in this situation!