Research shows that roughly 90% of internet users find the information that they are searching for from a search engine. The same research also shows that about 90% of internet users will not look past the first page of any search engine results that appear on their screen. This is important for companies to know when they are trying to figure out how to best utilize the internet to drive traffic to their website and bring new customers to their business.
There are a number of companies that rely heavily on internet traffic to bring in new customers to their business. With the vast number of companies that advertise on the internet it can be difficult for people to find certain businesses, especially if they don’t know they exist. With so many real estate companies for people to choose from, many of these companies go out of their way to make sure they appear near the top of the first page in a web search.
The goal of search engine friendly real estate websites is to make sure that they are easy for clients to find. People have a number of companies they could choose to work with and if they are searching for a company online they could be given any number of names of various companies to contact. Those that are search engine friendly will appear near or at the top of a search engine page and this gives them a much better chance of being one of the first companies that a potential customer contacts.
Being one of many search engine friendly real estate websites is only half of the battle. While a search engine listing may have brought the customer to the business, it is the treatment and service that they receive that will keep them there. Once a person walks through the door it is the real estate agent’s job to keep the customer satisfied and help them find what they are looking for.