As a listing agent, you need to make sure that your website has an increasing flow of traffic in order to generate leads.
Whether you are a real estate agent or broker your website needs to adequately reflect you, your business, and your team. There are some realtors who doesn’t include an IDX feed (a section that allows viewers to search for listings) on their site.
We all know that the latest trends in the elements of design involve things like blogs, Twitter, and Facebook. This author suggests that a blog regarding various articles related to local and national real estate markets may be an interesting component to have on a real estate website.
People are curious by nature, and if your realty website contains interesting blogs about the real estate market that could be a huge draw to persons who are looking to buy or sell a property. Another great idea would be to have ongoing live news feeds or a ticker tape that only reports on properties that are listed
This would be helpful because people are always relocating or they know someone who is relocating and they may just happen to be moving to one of the areas they saw on your live news feed.This author has never seen that type of feature on any real estate site. And it is a suggestion that has the potential to take a listing agent’s website to the top. It could actually be the start of a new trend. Your realty website could also include any content that would effectively advertise the special services or programs that your corporation is offering to potential buyers.At some point, you may even want to periodically do a podcast. All of this helps your site to become more dynamic, and that is what viewers like. As people, we can relate to things that move and have life.
Believe it or not, a lot of buyers and sellers delight in the fact that they have the privilege of working with a dedicated real estate team. Buying and selling property is one of the most expensive investments that people will make in their lifetime.When a buyer or seller begins working with a dedicated team of agents it makes the process seem more personal. Because everything today is so commercialized, it may be hard for the buyer/seller not to feel as though the relator is treating them as a mere business transaction.
Driving traffic to your website is one of the main ingredients to becoming successful and increasing your company’s profit margin. Take advantage of the ways you can use social media and invite viewers to your home page.
In addition to Facebook, there are sites such as Linkedin and Google Adwords, that will allow you to advertise with the king of the internet in order to drive viewers to your homepage. You will want to have a Webmaster to not only build your site but to help you build a database of all your past successes and some of the funny but interesting stories that have only been shared with your team.
If you appeal to buyers and sellers in a realistic manner by sharing what you may have done to overcome the good, the bad, and the ugly, consumers will be more apt to frequent your homepage more than any other because that is the perfect way to form an emotional bond with them.
Then when the time comes for them to buy or sell their property, who do you think they will come running to? It’s going to be your team—the one that kept it real.
Therefore, as a listing agent, when you sit down with an expert Webmaster, you need to really make an attempt to personalize your website and your company. And lastly, you should have your team virtually introduce themselves to the public right from your homepage. Find new and innovative ways that will have viewers frequent your site by implementing trends that have sparked from original ideas, and watch that lead traffic to your door.