The competition in the field of real estate is fierce not only for the developers but also for the agents. For high-quality listings, the property agents must rethink their online strategy. Owning a website is the first step in this direction. You need much more than that. However, you can move up the ante for your competitors by integrating some essential features into your property web design that are discussed here:
1. Better Calls-to-Action:
The visitors on your website will look forward to contacting you only when they find it easier. Hence, incorporate clear and visually appealing CTAs on each page of your site. It will make it easier for the users to contact you for additional details on any property.
2. Information above the Fold:
The relevant information related to your business like important messages, CTAs, and property description must be presented above the fold on your website.
3. Clear and Uncluttered Layouts:
Never try to make your agent website a maze of information where users will be lost forever. In fact, choose a clean and uncluttered design where every piece of information is clearly presented. The homepage should define the company, its purpose, and its services in detail.
4. Compelling Imagery:
The content on your website must be unambiguous. At the same time, you should use a lot of clear images to support this content. Use alt tags on the images. In the case of a single property web design, it becomes more important to present clear and high-definition pictures of the property to create the best impressions.
5. Easy Navigation:
The interface of your website must be simple to understand. Also, interlink content of the homepage with other pages through a simple and concise navigation. The navigational paths must be well-defined and easy to understand.
6. Blogging for Engagement:
Include a blog section on your site to engage the users. Allow comments on these blogs to manage these communications. Also, you can ask the visitors to engage with your business on the social networking sites.
7. Add Testimonials:
Ensure that your site is laden with positive testimonials and feedbacks received from your past clients. This will enhance your credibility and online reputation.
The link navigation structure on your website must be supported by a site map that makes your site visible to the web crawlers of leading search engines.
9. Social Media Sharing:
Never forget to include social media sharing buttons to connect with the visitors. This plug-in will facilitate them for sharing your content through the famous social networking sites.
10. Relevant Keywords:
Lastly, include the relevant and specifically localized keywords on your website for improving its SEO. Find the best keywords that define your business.
These are the most important elements of an effective property web design.