Are you having a hard time getting leads from your website? Do you know where to start? Before you can change this you must understand the realities of generating quality leads and how to actually turn those leads into clients.
Myth#1 it’s easy as 123 to get to the top of search engine results
Getting a quality content , provide some links and choose the correct keywords is all it takes to get your website beautifully listed at the top of the Google Search results …..WRONG! Unfortunately it’s not that easy. Getting your page to the top of the results is far from being quick or easy; however it’s better to understand this before diving in head-first. Without the proper preparations and knowledge of your target market, this could be a detrimental mistake to both your time and your wallet.
Tip: make a comprehensive online strategy and stick with it
You must employ comprehensive strategy if you want to dominate the search engines for your most relevant key phrases. You can use this strategy in creating unique, quality content to you website or blog and Promote your contents through your social networks, PR, email marketing. You can do this by making use of our Drip Emailing System, Blog , List Syndication and Our SEO Tools that comes with a Meta Tag Analyzer that can help you check your Meta tags and web pages for search engine compatibility.
MYTH #2: It’s not possible to get on top of the search engine results… ever!
As previously mentioned, it is certainly not easy, but it is definitely not impossible either. If you take the time to care for your website and provide your visitors with exactly what they are seeking, you will get good results.
TIP: Know your target audience and market your services directly to them.
Detailed client personas are a great way to provide visitors with exactly what they’re looking for. Depending on the size of your business, identify several target clients who would be using your services. Don’t be afraid to have fun with this. Find a picture to represent them and give them a name. Where are they from? Do they have pets? Are they tech savvy? How did they hear about your company? Provide as much information as you can about your target clients, then build your website to cater their needs, you can either have a semi-custom website to have that unique look that you wanted that is suited for your targeted clients or use one of our design pro templates that match the type of clients you have.
MYTH #3: Visitors are most interested in who you are.
Wrong. Well, yes, they do care, but not right away. Real Estate prospects who come to your website from a search engine generally want to see what they searched for. If they like what they see, then they will check out your profile. However, if you don’t have the information, resources or tools they are looking for to find or sell their home, then you can bet that they will be moving on before even looking at that pretty face of yours.
TIP: Don’t make your website primarily about YOU.
Include your personal information and qualifications in the “About” section of your website, but don’t clog up your homepage with it. Including a picture of yourself is important and will help your visitors feel more welcome and connected to you and your webpage, but your face should not be the most prominent thing on your website. Focus your website around resourceful content, user-friendly home search tools that are easily addable to your content management system.
MYTH #4: Electronic automated response is a substitute for picking up the phone
As a busy Realtor, we are always looking for some shortcut or an easier way to respond our communication problems. While automation is beneficial, it is only a complementary solution to human interaction. As our world continues to move at a faster pace than ever before, we have the tendency as marketers to automate everything we possibly can. This is a huge strategic error in converting leads.
TIP: Automatic responses and drip systems will assist in keeping you in front of your prospect, but will never build relationships the way simply picking up the phone can. As you build your follow-up system, make sure weekly calls are part of your strategy. Intersperse calls with emails, direct mail and any social media campaigns. Having the lead generation forms that is provided to you in our system is a great help in attaining your lead’s contact information
Remember, there are many pieces to the puzzle of mastering your lead generation. Successful real estate web lead generation and management comes from ongoing processes and hard work….not one off projects that have no follow through.
Do you find that you don’t have the time to deal with the management of getting your website to the top? Put our SEO team to work for you! We’re pros at getting websites to the tops of search engines and we’d be happy to give you the extra hand you need for proven results!